Comunicación Interna
Description
This microcredential offers practical training aimed at improving internal communication within organizations. Through four participatory sessions, participants will analyze how communication currently works within their teams, identify common problems in information transmission, and work with practical tools to improve communication flows.
The course will address key aspects such as message construction, clarification of roles within the team, the use of internal communication tools, and the design of communication flow diagrams that help organize and optimize communication processes within the organization.
Objectives
General objective
To understand the importance of internal communication as a strategic tool to improve coordination, efficiency, and team cohesion within organizations.
Specific objectives
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Identify the basic elements of the communication process within an organization.
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Analyze the most common problems in internal communication within work teams.
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Learn how to construct clear and effective messages to improve the transmission of information.
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Clarify roles and responsibilities within the team in order to avoid duplication and improve coordination.
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Understand and evaluate the internal communication tools used in organizations.
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Design a basic communication flow scheme to help organize and optimize communication processes within the organization.
Learning outcomes and type of achievement
Al finalizar la microcredencial, las personas participantes serán capaces de:
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Identificar los elementos básicos del proceso de comunicación dentro de una organización.
Tipo de logro: Comprensión. -
Analizar los principales problemas y barreras en la comunicación interna de los equipos de trabajo.
Tipo de logro: Análisis. -
Aplicar herramientas básicas para la construcción de mensajes claros y eficaces en contextos organizativos.
Tipo de logro: Aplicación. -
Definir funciones y responsabilidades dentro de un equipo de trabajo para mejorar la coordinación y evitar duplicidades.
Tipo de logro: Aplicación. -
Diseñar un esquema básico de flujo de comunicación interna que permita organizar y optimizar los procesos comunicativos en la organización.
Tipo de logro: Aplicación / Creación.
Access prerequisites and admission criteria
No specific prior academic requirements are needed to access this microcredential. The training is aimed at professionals, team leaders, management staff, and individuals interested in improving internal communication processes within their organizations.
If the number of applications exceeds the available places, priority will be given to participants who work in companies or organizations, especially those with responsibilities in team coordination or organizational management.
Required age: between 25 and 64 years old (during the activity period).
Level of learning experience according to EQF European Qualifications Framework
La microcredencial se sitúa en el nivel 6 del Marco Europeo de Cualificaciones (EQF), correspondiente a formación de nivel de grado universitario. Está orientada a profesionales que desean adquirir o reforzar competencias prácticas en comunicación interna y gestión de equipos dentro de las organizaciones.
ESCO, European Skills, Competences, Qualifications and Occupations competency frameworks
Competencia: Comunicarse con las partes interesadas internas
Descripción:
Comunicarse con las partes interesadas internas dentro de una organización para compartir información, coordinar actividades y garantizar el entendimiento mutuo entre equipos y departamentos.
Competencia: Coordinar las actividades de equipos
Descripción:
Organizar, coordinar y supervisar las actividades de un equipo para asegurar el cumplimiento de los objetivos y una cooperación eficaz entre sus miembros.
Competencia: Establecer relaciones profesionales
Descripción:
Desarrollar y mantener relaciones profesionales positivas con colegas, socios y otras partes interesadas con el fin de facilitar la cooperación y el trabajo en equipo.
Competencia: Gestionar procesos de comunicación
Descripción:
Planificar, organizar y supervisar procesos de comunicación dentro de una organización para asegurar una transmisión eficaz de la información.
Evaluation tests
- Experience evaluations: 1. Case studies based on real experiences
Other evaluation tests
Assessment will be based on active participation during the sessions, completion of the practical activities proposed throughout the course, and the minimum attendance required to obtain the accreditation.Activity directed to
- Professionals
Organised by
In collaboration with
Directors
Estitxu Garai Artetxe
University of the Basque Country
She holds a PhD in Audiovisual Communication and Advertising and is a lecturer at the University of the Basque Country. She previously holds a degree in Advertising and Public Relations and a Masters in Social Communication. She has been a Visiting Researcher at the Public University of New York and in Ireland, at the University of Limerick. Her research has focused on minority languages and feminism; the main research topics have been bilingual advertising and patriarchal regeneration mechanisms. She currently leads a team that studies language branding. On the other hand, she has been a member of the Board of Directors of Berria Group. She is an activist of various social movements and also works as a political analyst in the Basque media: Argia, ETB1, ETB2, Euskadi Irratia and Hamaika TB among others. In addition, in his professional career, she has been a communications consultant for various companies and public administration.
Speakers
Raquel Ecenarro del Río
Registration fees
If the microcredential has already started there will be no refund of the enrolment fee.
| Registration | Until 19-05-2026 |
|---|---|
| 108,02 EUR |
| Insurance | Until 19-05-2026 | Until 29-05-2026 |
|---|---|---|
| - | 4,00 EUR |
Venue
SEA - Empresas Alavesas
Araba Kalea, 37, 01006 Vitoria-Gasteiz, Araba
Araba
SEA - Empresas Alavesas
Araba Kalea, 37, 01006 Vitoria-Gasteiz, Araba
Araba
Sustainable development goals
Agenda 2030 is the new international development agenda approved in September 2015 by the United Nations. This agenda aims to be an instrument to favour sustainable human development all over the planet, and its main pillars are the eradication of poverty, a reduction in equality and vulnerability and fostering sustainability. It is a unique opportunity to transform the world up to 2030 and guarantee human rights for all.
8 - Decent work and economic growth
Foster sustained, inclusive and sustainable economic growth, full and productive employment and decent work for everyone. Key issues: decent work, full and productive employment, entrepreneurship, fostering micro-companies and SMEs, employment rights, safe working environments, youth employment, equal opportunities and pay, strengthening of financial institutions, and breaking the link between economic growth and the degradation of the environment.
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